Monday, May 23, 2011

The Mission Statement: 3 Questions You Need to Answer

A mission statement needs to be concise and aligned with the company’s vision. Too many firm’s missions end up becoming an exercise in futility, but a well-formed, thoughtful mission statement can be a company’s lighthouse in the corporate storm. An effective mission should carve the organization’s purpose down to its core values and goals. To avoid a worthless mission statement, team leaders need to ask themselves three key questions: what, how and for whom?

What?
The firm needs to answer from the customers’ perspective. What does this firm offer its customers? Take for example an insurance firm. When asked what the firm does, they could answer: “We market affordable health insurance.” However, to truly understand what insurance firm x does, they need to answer from a buyer’s perspective. In this case, they might answer: “We provide financial security via affordable health insurance.” Looking from a consumer-fulfilling perspective will help answer the other two questions.

How?
In answering the ‘how’, the management team will describe how the physical product or service is brought or delivered to their customers. The description should match the consumer-focused answer to the first question. Until the firm reorganized its answer to the first question, Insurance firm x originally began selling insurance the traditional way, door to door. After insurance firm x modified its ‘What’ answer, it realized in order to make its product more affordable to customers the firm should begin selling via telephone. The delivery method needed to match the product being sold.

For Whom?
To narrow the firm’s marketing efforts, insurance firm x must define its target market. To get started classify the demographic and include any possible buying limitations. The basic characteristics of the firm’s average customer are important in order to form marketing strategies. In addition, since insurance firm x shifted its business from in-person sales to phone sales, the firm is able to cut out geographic limitations for its potential customers. As the business grows, more target groups may be added and limitations may be added or subtracted. As time goes on, the firm can write individual, specific mission statements for each customer group in order to better serve each target market.

In the end, a mission statement is meant to guide your business by focusing the firm’s efforts on the few most important avenues. That said, the mission statement is not intended to narrow the focus so much that the company ceases to innovate. As the company grows and the surrounding environment varies, the mission statement may need alterations in order to stay on target. Therefore, the mission statement should not be set in stone, instead it should be revisited every so often to make sure it is still an accurate assessment of the business’ goals.

References

Thursday, May 19, 2011

The How, When, and Which to Incorporation

When starting a business, most entrepreneurs will have to eventually ask themselves: Should I incorporate, what is the correct entity type, and how do I incorporate if that is the right move? To accurately determine the answer to these questions for each individual firm must look at a couple key considerations: tax and legal. The five main business structures to examine are sole proprietorships, partnerships, corporations, s corporations, and limited liability corporations.
*The following entity structure definitions come directly from the IRS website, irs.gov

Sole Proprietorships
A sole proprietor is someone who owns an unincorporated business by himself or herself. However, if you are the sole member of a domestic limited liability company (LLC), you are not a sole proprietor if you elect to treat the LLC as a corporation.
Pros:
-Quick to start
-Maintain complete control of the business
-Free from many various regulations
-Pass through entity
Cons:
-Unlimited liability
-Difficult to expand past a certain size: hiring employees and obtaining financing

Partnerships
A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the business.
A partnership must file an annual information return to report the income, deductions, gains, losses, etc., from its operations, but it does not pay income tax. Instead, it "passes through" any profits or losses to its partners. Each partner includes his or her share of the partnership's income or loss on his or her tax return.
Pros:
-Easy to start
-Pass through entity
-Spreads risk among partners
Cons:
-Unlimited liability for all partners
-Less control over business decisions than sole proprietorship
-Any one partner can cause dissolution
-Must have at least two partners at all times
-Difficulty in transferring interests

Corporations
In forming a corporation, prospective shareholders exchange money, property, or both, for the corporation's capital stock. A corporation generally takes the same deductions as a sole proprietorship to figure its taxable income. A corporation can also take special deductions. For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders.
The profit of a corporation is taxed to the corporation when earned, and then is taxed to the shareholders when distributed as dividends. This creates a double tax. The corporation does not get a tax deduction when it distributes dividends to shareholders. Shareholders cannot deduct any loss of the corporation.
Pros:
-Limited liability
-Guaranteed continuity of life
-Can raise capital or financing through sale of stock
Cons:
-Difficult to set up
-Double taxation
-Faces regulations to doing business
-Multiple parties required to make decisions

S Corporations
S corporations are corporations that elect to pass corporate income, losses, deductions and credit through to their shareholders for federal tax purposes. Shareholders of S corporations report the flow-through of income and losses on their personal tax returns and are assessed tax at their individual income tax rates. This allows S corporations to avoid double taxation on the corporate income. S corporations are responsible for tax on certain built-in gains and passive income.
To qualify for S corporation status, the corporation must meet the following requirements:
  • Be a domestic corporation
  • Have only allowable shareholders
    • including individuals, certain trust, and estates and
    • may not include partnerships, corporations or non-resident alien shareholders
  • Have no more than 100 shareholders
  • Have one class of stock
  • Not be an ineligible corporation i.e. certain financial institutions, insurance companies, and domestic international sales corporations.
Pros:
-Limited liability
-Avoids double taxation
Cons:
-Limited size growth
-Formation costs
-Passive income limitation
-May be responsible for additional state taxes

Limited Liability Corporations (LLC)
A Limited Liability Company (LLC) is a business structure allowed by state statute. LLCs are popular because, similar to a corporation, owners have limited personal liability for the debts and actions of the LLC. Other features of LLCs are more like a partnership, providing management flexibility and the benefit of pass-through taxation.
Owners of an LLC are called members. Since most states do not restrict ownership, members may include individuals, corporations, other LLCs and foreign entities. There is no maximum number of members. Most states also permit “single member” LLCs, those having only one owner.
A few types of businesses generally cannot be LLCs, such as banks and insurance companies. Check your state’s requirements and the federal tax regulations for further information. There are special rules for foreign LLCs.
Pros:
-Rather easy and inexpensive to establish
-Limited liability
-Pass through entity
-Possible to have a single owner
Cons:
-Difficult to issue stock for an IPO
-Self-employment tax
-Must operate as a distinct entity and not as part of owners’ personal affairs

Choosing an entity structure is not only about the particular tax burdens and legal requirements along the way but also about planning for the eventual liquidity event or exit. How the business will eventually end, in terms of the original owners, plays a part in the business’ structure as well. Certain structures are better geared towards particular exit strategies. For example, if the ultimate liquidity goal is an IPO, an LLC is not the best option. On the other hand, if the goal is complete, singular control over a firm, a sole proprietorship might be the owner’s best choice. In summary, one set of factors does not entirely dictate the entity structure decision. Look to all relevant factors before making the decision.

References:

Monday, May 16, 2011

Top 5: The Most Hopeful Social Entrepreneurs of 2011

Social entrepreneurs harness their business savvy to solve society’s social issues through creating a viable and functioning social venture. While social enterprises are measured in the traditional sense (profit, etc), they are also graded, more importantly, based on social capital, or their return and impact on their social goals. Here are Business in a Nutshell’s top 5 picks for this year (not in any particular order):

1.    Sustainable Harvest
Portland, OR
Founded: 1997
Employees: 30+
Last Year’s Revenue: ~$32 million

David Griswold founded Sustainable Harvest with the goal of building a socially responsibl coffee importing business. Sustainable Harvest creates a linkage between growers in developing countries throughout Latin America and East Africa and roasters in developed nations. Since its inception, Griswold’s firm has channeled over $1 million to coffee-growing communities. Sustainable Harvest invests upwards of 60% of its operating income to train and build infrastructure to its chain suppliers.

2.    Southern Bancorp
Arkadelphia, AK
Founded: 1986
Employees: 300+
Last year’s Revenue: $60+ million

Founded by a prominent group of Arkansas business people and government leaders, 
Bancorp’s goal is to reduce rural poverty in Arkansas through reducing unemployment rates and increasing high school graduation rates. An affiliated non-profit helps achieve those goals through dividends earned from the bank. Bancorp competes with traditional banks head to head and funnels its profits bank into the community.

3.    The Redwoods Group
Morrisville, NC
Founded: 1998
Employees: 90
Last Year’s Revenue: ~$12 million

Founder Kevin Trapani’s, insurance company insures YMCAs, a typically undesirable niche market. Redwoods Group insures 480 of the 970 YMCAs in the United States. Trapani’s firm strives to implement measures to reduce YMCA accidents, such as drowning, transportation incidents, and sexual abuse.

4.    Progreso Financiero
Moutain View, CA
Founded: 2005
Employees: 200
Last Year’s Revenue: N/A

Financiero specializes in making micro loans (avg. $900) to Hispanics who lack the necessary credit to receive regular bank loans. When the loans are repaid, the customer’s progress is reported to credit bureaus to build their credit scores. The yet-to-be profitable firm has made over 50,000 loans since its inception, and estimates $50 million in revenue by year-end 2011. Recently, Progreso has landed $28 million in venture capital and former Visa exec joined its board. 

5.    Organic Valley
LaFarge, WI
Founded: 1988
Employees: 500+
Last Year’s Revenue: ~$500 million

Begun as a small co-op of Wisconsin farmers, Organic Valley has come to include 10 percent of all U.S. organic farms. Organic Valley strives to hold its 1,200 members to higher standards than the organic certification standards. The co-op hopes to improve consumers’ view on organic products as well as benefit individual farmers across the country.


References:

Monday, May 9, 2011

10 Keys to Delivering a Killer Presentation

Speech giving is an unforgiving area few business men and women have honed due in part to the fact that many components make up the perfect presentation. There are several steps necessary to create any speech. To summarize, the author of the presentation must determine the reason(s) for giving the speech, define the audience, collect information, structure the information appropriately, examine and review the presentation, and lastly, deliver the final product. The information’s structure and delivery is the core of the presentation because the audience sees and hears these components. Presentation delivery is important because it affects the speaker’s credibility, validity and presence.

Eye Contact
               Make eye contact with the audienc
               Do not:
                         Scan the audience too quickly
 Look at the floor
 Gaze at the horizon

Voice
 Speak two levels higher than normal
 Not too fast, not too slow
 Use pitch and inflection, stay exciting
 Articulate and enunciate
 Emphasis
            Use purposeful pauses

 Language
 Powerful
 Clear
 Appropriate
            Audience dependent

 Stance
 Stand shoulder width apart
 Square up to the audience
 No swaying, pacing or weight shifting
 Keep arms at sides and shoulders level

 Gestures
 Use meaningful, appropriate gestures to emphasize
 Gesture in the chest/shoulder region
 Do not fidget or use distracting mannerisms i.e. playing with hair, jewelry, etc

Space and Distance
Nonverbal intimacy
            Degree of perceived physical or psychological closeness between people
                   Reduce barriers between speaker and audience
                   Stand front and center
                   No pacing or dancing
                   Take command
       Use meaningful movement to enhance transition and flow

 Time
 Less is more
 Stay short and concise
 Keep it under 20 minutes if possible

 Attire
 Dress one notch above the audience

 Notes
 Do not use any
 Address the audience extemporaneously
            Conversational tone

 Polish
 Prepare, practice, polish
 No fillers   
                          Avoid: um, err, ahh, like, okay, etc
                          They sound unprepared

When presenting, the speaker wants to be perceived as poised, dynamic, confident and enthusiastic. These traits will give the audience the perception of leadership in a speaker. If the audience perceives the presenter as their leader, they will pay more attention to what he says and be more willing to agree in the end.

References
Limon, Sean. Professional Communication. 2009